“Livingston, New Jersey…. if there was ever a Mayberry, this was it.  Born in 1958, most of my memories growing up revolved around food from as far back as I can remember….  Sunday mornings with Dad at Tabatchnicks picking up  deli and my father poking me in the arm urging me to watch the old guy, which has now become me, behind the fish counter hand slice the nova so thin you could see through it….I also remember sitting next to the bread slicer in eager anticipation so that when they sliced a rye bread, one of the counter men would give me the heel to nibble on (It was probably to shut me up!). As a kid, what could be better?

The stories and childhood memories are endless, but from New Jersey’s finest delis to the Carnegie Deli and Katz’s Delicatessen in New York, and let’s not forget Wolfie Cohens Rascal House in Miami, I studied in all of the great delicatessen institutions. My only diploma is this restaurant and my unwavering commitment to being as true to my roots as possible. I hope it is evident in the style, taste & presentation of my food.”

About project

The project goal is to create a new website that served to brand the 58 Deli and create a platform for the online marketing strategy.

Our solution

58 Deli and InSight Marketing Solutions work together to: **Create a new website with the brand look and feel of the actual deli. This included the new deli menu, food and restaurant photography, YouTube videos and Social Media integration. The website was built on a platform that works with search engine optimization to help the deli be found online. **Create an online and email campaign for Groupon, making the 58 Deli the highest selling in certificates in Hampton Roads.