What is marketing?

Every time a target customer interacts with your company’s brand, products or services, that’s marketing!


There are many definitions of marketing. The better definitions are focused upon customer orientation and the satisfaction of customer needs. It’s about the Customer experience. Consumers need to know that your product or services exists, how to obtain them and that the product or service will have the continued support of your company.


Elements of Marketing: Click on the links to find out more!

  • Online Marketing Strategy: Reach people where they spend time and search for information, including websites, SEO, Social Media, etc.
  • Company Website: Search Engine Optimization, Content, Blogs, etc.
  • Social Media: Types, How To and Its Importance
  • Customer Retention: Loyalty Programs, Customer Service, Service Agreements, Warranties and Email Marketing
  • Branding: Imaging, Packaging, Logo and Messaging
  • Advertising: Television, Radio, Print, Direct Mail and Billboard
  • Customer Referrals: Business to Business and Consumer Marketing
  • Marketing Materials: Logos, Brochures, Promotional Items, Point-of-Purchase and Signage
  • Public Relations: Media Relations, Networking and Public Speaking
  • Community: Events, Charity and Fundraising
  • Physical: Building, Office Space or Retail Location, Parking and Signage


Plan. Strategy. Goals. Implementation. Measurement. = Return on Investment

Marketing is not always about spending more money. It’s about having a plan and taking advantage of what you already have. Marketing must be a part of the culture and the business activity of your company. A marketing plan will help grow your business and is vital to the success of your company.


You have a plan for your business. A plan for financing. A plan for growth.

You need a plan for marketing.


  InSight Marketing Solutions is a full-service marketing company, providing consulting services from planning to completion. This includes strategic marketing plans, social media and website integration, search engine optimization SEO, Blogs, email marketing, branding, customer retention and referral, advertising, promotional items, events, public relations, community outreach and fundraising. InSight Marketing Solutions works with businesses of all sizes nationally, regionally and in the Hampton Roads cities of Virginia Beach, Chesapeake, Norfolk, Portsmouth, Suffolk, Newport News and Hampton.

Call us today to discuss your marketing and business growth! (757) 615-8844