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Courting the Biggest, Baddest Generation on the Block

 

by Liz Rosenberg, Blogger for InSight Marketing Solutions

They grew up in a time of deep financial crisis. They came of age in a time where reports of terrorism pervaded the nightly news. It’s not your friendly neighborhood grandmother and her weekly mahjong group. It’s the children, tweens, and teens that have never heard of mahjong but have been able to text message since birth. This is Generation Z, the newest and biggest generation around town.

Marketing to Generation Z Teenagers

 

According to Forbes, Generation Z currently makes up about 25% of the U.S. population. Although estimates fluctuate, most people agree that you belong to Generation Z if you were born after the mid-1990s. The oldest ones are in their first years in college or the workforce while the youngest are still in cribs. They may not have a lot of buying power now, but their population size and Internet presence will make them a formidable group in the future.

 

 

Generation Z - Courting the Biggest, Baddest Generation on the Block

 

So why should you market to them now?

 

  • They’re looking for something and someone to trust. They were raised with the knowledge that skyscrapers could disappear at the hands of terrorists. They’ve witnessed attacks in seemingly safe places like schools and movie theaters. Growing up in this environment, Generation Z is understandably reluctant to trust people. If you focus on instilling goodwill amongst Generation Z, you can give them what they really need: something to believe in for the long haul. They’re searching for security, and if you’re willing to be there for them, they will return the favor.

Marketing to Generation Z Children

  • They may not have money now, but you better believe they will. When they do, they’ll care deeply about how they spend it. They acquired perceptions of money during the Great Recession, under a shadow of high unemployment and debt. They saw houses repossessed and banks on the verge of failure. They are scared of the monetary implications of becoming an adult, but time stops for no woman or man. Eventually they will enter adulthood and will both want and need to spend money. If you’ve already put in the work to win their trust, you will be sitting on a gold mine when these young ones enter the workforce.

 

  • They love to share, and your business deserves the good press. These tech savvy teens and children are masters at Instagram filters and Snapchat selfies. They want to tell people where they’ve been and who they’ve seen. Getting Generation Z on board essentially guarantees word-of-mouth marketing.

 

After everything that Generation Z has endured from such a young age, they may be tentative to trust you or your brand. But once they do, they will become your most vocal and deep-pocketed supporters. They may be young now, but Generation Z will hold the key to business success for many years to come.

 

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Liz is a blogger for InSight Marketing Solutions and an MBA student at the Yale School of Management. Prior to business school, she was a 12th grade AP Government and Economics teacher in Houston, Texas.

InSight Marketing Solutions is a full-service marketing company. This includes strategic marketing plans, online marketing, website development and strategy, social media, search engine optimization SEO, blogs, email marketing, branding, customer retention and referral, public relations, advertising, promotional items, events, fundraising and community outreach. InSight Marketing Solutions works with businesses of all sizes nationally, regionally and in the Hampton Roads cities of Virginia Beach, Chesapeake, Norfolk, Portsmouth, Suffolk, Newport News, Hampton and Williamsburg.

 

Sources: forbes.com/sites/kathryndill/2015/11/06/7-things-employers-should-know-about-the-gen-z-workforce/#2715e4857a0b2602cd242188 and nytimes.com/2015/09/20/fashion/move-over-millennials-here-comes-generation-z.html?_r=0

Photos courtesy of Freedigitalphotos.net nenetus (girls) and Supertrooper (boy)

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Tips to Help You be More Successful as an Entrepreneur

entrepreneurby Stefan Rosenberg, President of InSight Marketing Solutions

As an entrepreneur, one of my favorite resources for ideas and information comes from Entrepreneur.com. I recently read an article by Teri Evans that I found very applicable for entrepreneurs and their business development and growth. The article is from last year, but in our fast changing society, the tips are helpful and current. Teri lists the 5 Success Tips from Award-Winning Entrepreneurs. They are: Put your networking skills to work. Don’t be swayed by naysayers. Keep taking risks. Hire your weaknesses. Don’t be afraid to share your idea.

Take a moment to read her article (entrepreneur.com/blog/223745), and then ask yourself the following questions:

Networking: What kind of networking are you currently doing? Are you doing enough? Are they the right networking groups for your business? Are you building relationships or just trying to sell?

Negative People: Who are the negative people in your life? Can you limit your time with them? Who are the positive, creative people you can be around? Can you spend more time with them?

Taking risks: What was the last risk you took? What did you learn? If you could do anything with your business with no worry of failure, what would it be?

Your weaknesses: What is your top strength? Your top weakness? What are the things in business you don’t like to do? Where do you need help? Can you hire someone to fill these gaps and compliment your strengths?

Share your ideas: Is there someone in another market, preferably bigger, that has a similar company? Have you ever called them to share ideas? Have you researched how they operate and market their company?

As an entrepreneur, one of your primary jobs is to keep your business relevant and growing. To do this, you must put yourself out there. Meet people, share ideas and take risks. Surround yourself with positive, smart people.

For more information or questions, call Stefan at InSight Marketing Solutions (757) 615-8844

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Posted by Stefan Rosenberg, President of InSight Marketing Solutions, a full-service marketing company, providing consulting services from planning to completion. Stefan is an innovative and results-driven marketing strategist, who honed her marketing skills working for more than two decades in broadcast media, internet marketing, event marketing and print media. She has provided clients with consistent, marketing advice and service, helping grow their business.

InSight Marketing Solutions provides marketing consulting services, including strategic marketing plans, social media and website integration, search engine optimization SEO, Blogs, email marketing, branding, customer retention and referral, advertising, promotional items, events, public relations, community outreach and fundraising. InSight Marketing Solutions works with businesses of all sizes nationally, regionally and in the Hampton Roads cities of Virginia Beach, Chesapeake, Norfolk, Portsmouth, Suffolk, Newport News, Hampton and Williamsburg.

Call us today to discuss your marketing and business growth. (757) 615-8844

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Customer Retention

Did you know?

Retention 2

It costs 6 times more money to gain a new customer than it does to retain a customer.*
That means that 80% of your Time, Money and Effort should be on the top 20% of your existing business and the customers who make up that business.

 

 

 

 

Retention is the ability to continue doing business with your current customers.

 

Key Points:

  • Your company needs a retention plan and process that is Proactive, Consistent, Informative, Thankful & Visible.
  • Contact should be varied in both method and message. Not all contact should be in the form of selling. Educate. Be their information source. Celebrate. Wish them a happy birthday.
  • Every part of the “customer experience” that you can control should be considered and examined.
  • Always identify and keep in mind those people and things that influence your customer.
  • Take advantage of the “touch points” with your customer. It is vitally important that existing customers have a great customer experience when doing business with your company.

 

*Source: Communications Advice For Small Business From Pitney Bowes

For more information or questions, call Stefan at InSight Marketing Solutions (757) 615-8844

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Posted by Stefan Rosenberg, President of InSight marketing Solutions, a full-service marketing company, providing consulting services from planning to completion. Stefan is an innovative and results-driven marketing strategist, who honed her marketing skills working for more than two decades in broadcast media, internet marketing, event marketing and print media. She has provided clients with consistent, marketing advice and service, helping grow their business.

InSight Marketing Solutions provides marketing consulting services, including strategic marketing plans, social media and website integration, search engine optimization SEO, Blogs, email marketing, branding, customer retention and referral, advertising, promotional items, events, public relations, community outreach and fundraising. InSight Marketing Solutions works with businesses of all sizes nationally, regionally and in the Hampton Roads cities of Virginia Beach, Chesapeake, Norfolk, Portsmouth, Suffolk, Newport News, Hampton and Williamsburg.

Call us today to discuss your marketing and business growth. (757) 615-8844

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Marketing in a Challenging Economy

What is the cost of doing nothing?

 

 

ROI

 

The cost of doing little to no marketing affects the growth of your company. History shows that companies that continue to market during a slow economy emerge stronger and quicker. Now is the perfect time to get in front of potential new customers and stay in front of your existing customers

 

 

Facts:

  • People are time starved.
  • They’re on the go. Mobile.
  • The traditional ways of marketing aren’t as affective as they used to be.
  • So, how do you choose?
  • You need a plan that specifically targets your company’s core customer.
  • You use marketing elements that deliver that target.
  • Your company needs to be where people are searching and getting their information

 

Take advantage of Social Networking, Website, Referral Programs and Customer support … all tools that have little to no cost.

 

For more information or questions, call Stefan at InSight Marketing Solutions (757) 615-8844

 

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Posted by Stefan Rosenberg, President of InSight marketing Solutions, a full-service marketing company, providing consulting services from planning to completion. Stefan is an innovative and results-driven marketing strategist, who honed her marketing skills working for more than two decades in broadcast media, internet marketing, event marketing and print media. She has provided clients with consistent, marketing advice and service, helping grow their business.

InSight Marketing Solutions provides marketing consulting services, including strategic marketing plans, social media and website integration, search engine optimization SEO, Blogs, email marketing, branding, customer retention and referral, advertising, promotional items, events, public relations, community outreach and fundraising. InSight Marketing Solutions works with businesses of all sizes nationally, regionally and in the Hampton Roads cities of Virginia Beach, Chesapeake, Norfolk, Portsmouth, Suffolk, Newport News, Hampton and Williamsburg.

Call us today to discuss your marketing and business growth. (757) 615-8844